Our Impact


Collaborative Cancer Research
Over $200K donated to Memorial Sloan Kettering Cancer Centers as a pay it forward for care of Denise Flaherty, our namesake.

Emotional & Financial Support
14 beneficiaries and their families to date assisted in their fight. Distributing over $150k in funds.

Celebrating The Fight
Once you’re “in” you’re family. Many of our beneficiaries who survive participate in paying it forward. And for those who have gone to rest, we fight in their honor.
About Our Foundation

Why We Help
The Denise Marie Flaherty Memorial Foundation is a 501c3 foundation that started out as a grassroots effort in 2003 by Brian Flaherty as a way to pay back, and really pay forward, the support the Flaherty’s had received from Memorial Sloan Kettering Cancer Center (MSKCC).
Our History
Not only for prolonging Denise’s life but also for forgiving a large amount of outstanding bills at the time of her passing. In 2003 Mr. Flaherty started out raising money for the Lance Armstrong Foundation via pledges for the annual 100 Mile Ride for the Roses in Austin Texas.